On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
It takes into account various aspects of the webpage that, when added together, will improve your website’s visibility in the search results.
Benefits of On-Page SEO:
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs). Paying close attention to these 10 areas will help improve your content and authority – and increase your rankings, traffic, and conversions.
E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole.
The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on.
Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page.
Your headlines need to spark interest for it to stand out on the SERPs – enticing users to click through and continue reading the rest of the content.
Header tags aren’t as critically important for your site rankings as they used to be, but these tags still serve an important function – for your users and your SEO.
SEO writing means writing content with both search engines and users in mind.There is a strategy behind writing solid SEO content – and it is more than just keyword research and fill in the blanks.
When you have multiple pages ranking for the same keyword, you’re actually competing with yourself.It’s important to identify whether keyword cannibalization exists on your website and resolve it right away.
Auditing your existing content is crucial because it helps you Evaluate whether your existing content is achieving its goals and gaining ROI, Identify whether the information in your content is still accurate or has become stale (or even outdated), and Determine what types of content are working for you.
Adding images is a good way to make your webpages more appealing. But not all images are created equal – some can even slow down your website.Optimizing images properly will help you make the most of a valuable SEO asset.
Retaining engaged users is a great challenge in itself, but it’s certainly doable. To increase user engagement, focus on aspects such as site speed, user experience, and content optimization, among others.