Facebook is the most popular social networking site connecting almost all the people from one side to the other side of the world. It was first created to pass notes other educational materials between students. Later its popularity reached so high that now almost everyone has a Facebook account to stay connected to the world. The marketer has grabbed this opportunity to connect more people easily using Facebook chatbot incorporated with the messenger. A Facebook chatbot is an artificial intelligence program that can have a conversation with people using prompt commands or respond to particular questions and can provide assistance instantly without any human help. But to do so chatbot must be merged and operated with the Messenger chat application. Almost 1.3 billion people use the Facebook Messenger application which means it is possible to connect to every one of them and also reach target customers on preference through Facebook chatbots.
How it works
Chatbots have ruled marketing and sales communication for ages. The advancement of chatbots in social networking sites has now created a new phase for the marketer to grab the mass market from all around the globe. Facebook chatbots work through Facebook Messenger API (Application Programming Interface). Almost on all business pages, a chatbot appears on the right-side corner eager to assist the visitor. By clicking on the chatbot button or message option a chatbot appears that interacts with the user through text, videos, music, image, or any other attachments. Chatbot greets the user with a pre-recorded greetings text. The chat box contains a series of pretext recorded earlier by the page owner to allow chatbots to assist a lead in all the possible ways. Users can choose a keyword from the dialogues for the chatbots to respond. The chatbot in response assists the customer with the possible answers it could find.
How to create a chatbot in Facebook
Creating a Facebook chatbot is an easier process. Any individual or company can use these simple processes to initiate a chatbot that will assist in marketing and sales in a far greater way. The processes are mentioned below in steps:
Step 1: Chose any chatbot builder like Chatfuel, ManyChat, Flow XO, and many more. Connect it to the business account page on Facebook and press ‘get started for free.
Step 2: Create greeting messages and other recorded messages. This is the first message a visitor will see after interacting with a chatbot. The message should be short and to the point. Also, a default message has to be created if the chatbot cannot recognize any question that has answers. Also, add an optional suggestion for a user to choose from if they cannot find what they are searching for.
Step 3: Build necessary conversation navigation regarding business products or services. Add questions or suggestions to let the user choose which service will fit them. Create a block for each question that will make it easier for the user to comprehend.
Step 4: Each block should contain a valid navigation link that will help to understand the user what to choose and take a decision. A link can be provided with a website URL or number to contact the agent behind the business page. Limited options are best for the chatbot to operate and the customer to decide what to do.
Step 5: Add a chatbot dialog containing text box, typing animation, image box, gallery box, and others.
Step 6: Set up AI in the chatbots to add answers that might be asked regarding the product or service feature also can be added from the boxes made earlier. Either a direction can be provided by the chatbots through AI on where to go next or a content box shall appear to satisfy customer demand.
Step 7: The chatbot is ready to go. The builder will save the customization to be linked with the Facebook page websites or any other online ads.
Facebook Messenger is the third most used application in the world which can generate a massive marketing field for entrepreneurs all around the world. Any entrepreneur can enjoy the following pros using Facebook chatbots:
- Low barrier to enter into dealing for both entrepreneurs and audience.
- Audiences can be targeted and reach directly using Facebook chatbots.
- The cost can be minimized with alternative customer care by Facebook chatbots.
- As a customer reach chatbot, it responds immediately, records data of the leads, and distribute it to the sales team giving the company an opportunity to grab customer attention and loyalty.
- Chatbot on its can market and sell without the help of any human presence, remove customer doubt, build trust and credibility of the company.